Course Type: Workshop

Target Group: Doctoral researchers, postdoctoral researchers

In cooperation with the Start-up Centre of the University of Konstanz (Kilometer1).

A well thought-out marketing concept that gets to the heart of the product idea should be behind every successful venture. Especially for research projects and spin-offs, it is indispensable to develop a good strategy right from the start and to communicate it on one's website. This workshop teaches the basics of marketing with a special focus on web design for research projects and spin-offs.

Participants will work on their own ideas, projects or start-ups and design their own websites. The workshop offers the opportunity to gain insights into the world of web design, to get to know structured design processes and to create a first prototype for a website. There will be room for feedback on problems or recommendations for individual website projects. At the end of the workshop, all participants will have created and published a basic web design. Participants may continue to use the prototypes after the workshop.

Neither previous knowledge of computer science nor graphic design is required.

After the workshop, participants may additionally schedule an individual coaching with Timo Spinde on the design of their own homepage (questions, tips, feedback).

The workshop can be credited towards the Certificate "Leadership, Management, Science Communication and Knowledge Transfer" in modules III or IV (16 AE). If you have any questions about the certificate, please contact Melanie Moosbuchner (zertifikat@uni-konstanz.de).

Timo Spinde studied the Master's program "Social and Economic Data Analysis" at the University of Konstanz. He is now a PhD student at the University of Wuppertal and founded a research group focusing on the automated detection of media bias (https://media-bias-research.org/). At the same time, Timo Spinde is a specialist in implementing his own websites with Wordpress and has been a web designer for many years and has created and sold over 40 websites. As the founder of two small companies, he is an expert for organisational principles, tools and quality criteria for websites.