Course Type: Workshop

Target Group: Doctoral researchers, Postdoctoral researchers

In cooperation with the staff unit Communications and Marketing

How can researchers benefit from being present on social media and from communicating actively online? The workshop “Communicating Science Online” offers a comprehensive introduction to science communication with a particular focus on how researchers can make most of relevant Social Media.

Participants of this workshop will identify and understand the factors underlying effective science communication. They will be able to decide which online tools and networks offer tangible benefits and they will be equipped and encouraged to actively participate in communicating science online.

Contents in brief:

- Who communicates in the new media landscape?

- The digital profile and how to influence it

- Social networks and their benefit for researchers

- A framework for successful science communication

- Dos and Don’ts when communicating online

Counting towards the “Leadership, Management, Science Communication and Knowledge Transfer Certificate”: Module III or IV (12 AE).

Dr. Tobias Maier is a science communication professional with a PhD in biochemistry and a ten-year track record in academic research. He is the Deputy Director at the National Institute for Science Communication (NaWik). He has extensive experience in giving workshops and seminars for scientists, both on site and online. For NaWik, he gives seminars on science communication, social media and scientific writing. He writes a popular science blog in German called WeiterGen.