Course Type: Online-Workshop

Target Group: Doctoral researchers, postdoctoral researchers

Being visible in digital networks is of exceptional importance for researchers. Platforms such as LinkedIn offer exciting opportunities to establish oneself as an expert and pave the way for future career advancements in and outside academia. This workshop addresses the fundamental questions that researchers often encounter when shaping their online presence: How can I benefit from LinkedIn as a researcher to advance my career? Which platform aligns best with my professional goals and topics?

Participants will learn how to craft and refine their digital profiles using strategic keywords, helping them expand their reach. This increased visibility will enhance their positioning for career opportunities within academia and beyond.

Contents in brief:

- Becoming visible as a researcher within and beyond the scientific community.

- Choosing platforms that optimize general visibility.

- Understanding how LinkedIn and other networks work to maximize impact.

- Optimizing visibility for transitioning from academia to industry/ career paths outside academia.

- Attracting recruiters and increasing the likelihood of receiving job offers.

- Developing and utilizing specific keywords to position oneself as an expert.

Counting towards the Certificate "Leadership, Management, Science Communication and Knowledge Transfer" (Module IV, 4 AE).

Katja Wolter, M. A., studied Business Administration at the University of Applied
Sciences Stralsund and John-Moores-University in Liverpool (UK). She
worked in Finance for an international Company in Frankfurt am Main, was
Consultant of the Administrative Director of Rundfunk Berlin Brandenburg
(rbb), Director of Finance and Controlling at Deutsche Entertainment AG in
Berlin and worked in a Project Management Organisation in the field of Biotechnology. Since 2013 she is Head of Steinbeis Research Center – Institute of Resource Development, Greifswald.